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Three programs where creative was measured the same way sales is — pipeline touched, meetings booked, deals moved.
Gamified product experience
Forward Quest
Turned the enterprise platform into a playable gameshow so prospects learned the product by beating it. The booth became the pipeline engine of the show.
Event · Product · Pipeline
RSAC PRESENCE
Security conference program
RSAC
A security-audience narrative built from the product’s real evidence, carried across pre-show, floor and follow-up so the field had one story to sell.
Campaign · Field enablement
OPERATING BASE
Executive activation
Forward Operating Base
A high-touch venue concept that put target accounts in the room with engineering. Fewer conversations, better ones.
Experience · ABM
Campaigns designed as connected systems — one idea that holds up in a podcast feed, a paid unit and a 20-foot booth wall.
PODCAST COVER
Seeking Truth in Networking
A podcast built as the top of a content system: every episode fed clips, articles and sales talk tracks instead of dying in the feed.
NETWORK ESPIONAGE
Network Espionage
A spy-craft concept that reframed network blind spots as an intelligence problem, running from ad units to an in-booth interrogation set.
FORTUNE TELLER
Network Fortune Teller
Predictive networking staged as a fortune-teller booth, with the digital campaign built on the same conceit end to end.
Release notes from product engineers, translated into why a buyer should care — without softening the technical truth.
Digital Twin Explainer eBook — Took the digital twin architecture straight from engineering and built the definitive buyer-facing explanation of what it does and what it replaces.
AI Digital Twin — A conference talk that made an AI-on-digital-twin story legible to a mixed room of operators and executives.
Demo Tuesday — A recurring livestream where engineers demo the newest capability and I handle the framing, script and the so-what.
Five disciplines, each with worked examples on the skills page. Breadth that means fewer handoffs, not shallower work.
01 — Marketing Videos — Concept, script, direction and edit supervision — from 20-second social cuts to launch films.
02 — Product Adoption — In-product and lifecycle content that gets features actually used after the launch email.
03 — Sales Enablement — Talk tracks, one-pagers and demo narratives the field uses without being asked twice.
04 — Performance Reporting — Campaign reporting tied to pipeline, written so leadership reads past the first chart.
05 — Script Writing — Keynotes, radio spots, series scripts and booth theatre — voice-first writing.
Where AI tooling compressed the timeline. Same standard of output, a fraction of the runway.
01 — Article Writing
Research-to-draft pipelines that keep the technical detail intact and my voice on top.
4× throughput
02 — Web Development
Shipped working prototypes and this site’s build myself instead of queueing for dev time.
No dev queue
03 — Music Creation
Original beds and stings for spots and series, cleared and on-brief.
Zero licensing
04 — Social Planning
Whole-quarter calendars drafted from a campaign brief, then edited by hand.
Days → hours
Three programs written up end to end — brief, constraint, decision, result. The long version lives on the case studies page.
Take It Easy Booth — Cisco Live 2023 · Creative campaign. A booth and campaign concept that won Muse Silver and became the show’s most-photographed stand.
Forward Quest Gameshow — Product gamification. The enterprise software turned into a gameshow format — a demo people queued for.
Digital Ad Campaigns — Paid media. Concept-through-performance ownership across paid channels, reported against pipeline.
Six citations across creative craft and sales impact — the same work judged by the industry and by the revenue team.
Fast Forward — Sales Supporter — Named by the CRO for creative that the revenue team actually used.
Silver — Ad Single Spot — “Cables of Our Lives” radio spot.
Silver — Trade Show / Exhibit — “Take It Easy” Booth @ Cisco Live Las Vegas 2023.
Silver — Trade Show / Exhibit — Forward Networks Roadhouse.
Silver — Trade Show / Exhibit — Forward Quest Gameshow Booth @ Cisco Live Las Vegas 2022.
Fast Forward — Top Sales Supporter — Second consecutive year recognised by the revenue organisation.
“Take It Easy” · Muse Silver
Forward Networks Roadhouse · Muse Silver
Forward Quest · Muse Silver
“Cables of Our Lives” · Vega Silver
LinkedIn · Seeking Truth in Networking · Résumé (PDF)
Fifteen years turning engineering-grade product truth into work that sells. Six awards, and a CRO who keeps putting my name forward.